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Current situation and future trend of mobile medical APP with the example of Ping′an good doctor |
CHENG Xiao LIU Yuqi |
Traditional Chinese Medicine Research Center, School of Management, Hubei University of Chinese Medicine, Hubei Province, Wuhan 430065, China |
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Abstract Through the analysis of the status questions and problems of the "Ping′an good doctor" APP, this paper extends to the current situation of the whole mobile medical industry, and puts forward the corresponding solution for these situations and specific problems. According to the survey results show that China′s medical APP has not been fully popular, consumers are still accustomed to the choice of ordinary hospital registration mode, the online inquiry method is not fully understood, and the safety of which skeptical. "Software+Internet+medical" profit model, developing segmentation market and the deeply combine of "on line" and "offline" will be the development trend of future mobile medical treatment.
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