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| Research on traditional Chinese medicine health of Yunnan Province community elderly care service platform based on O2O |
| SUN Yanling ZHANG Wei GENG Hui |
| Faculty of Humanities and Management, Yunnan University of TCM, Yunnan Province, Kunming 650500, China |
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Abstract Based on the particularities of community traditional Chinese medicine (TCM) health elderly care service, to explore the O2O platform model of Yunnan Province community TCM health care service, which combines the communication of TCM health care culture with the promotion of TCM health literacy and TCM health assessment with TCM health services. However, the implementation of O2O platform is restricted by a series of factors, such as low informations level of grass-roots community health service institutions, urgent need to establish multi-party cooperation mechanism, and insufficient TCM health literacy of elderly people in the community. At the present stage, the key to promot the development of the O2O platform is to strengthen the concept and skills of TCM health care for the elderly in the community. At the same time, the government should play the role of guidance and supervision, promote the integration of the TCM health care service industry in the community, and improve the TCM health service capacity in the community.
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