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| Investigation and analysis of the content of China medical travel facilitator websites |
| YUAN Jian HOU Shengtian YANG Siqiu YU Haining |
| School of Management, Beijing University of Chinese Medicine, Beijing 100029, China |
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Abstract Objective To explore the development status of medical travel facilitators in China, in order to provide data reference for the study of Chinese medical tourism and China medical travel facilitators. Methods By studying the content of the website of China medical travel facilitators, the search statement was conducted with "medical tourism or overseas medical or cross-border medical treatment", and the contents of the website of the China medical travel facilitators appeared in the first 30 pages were investigated and analyzed. Results A total of 27 websites of China medical travel facilitators were included in the study, of which 18 were established in the past five years, 13 were located in Beijing and 16 had a registered capital of over 5 million. Diagnosis (85.2%) was the most common medical item. The main destinations were the United States, Japan and Germany; 27 websites had focused on health benefits, especially the authority of the hospital (25 cases), only 1 mention the risk of disclosure and legal protection; on the promotion, 17 websites put patient case as marketing means, 8 cases had referral qualification, 6 cases mentioned safety notice, 4 cases showed price details. Conclusion China medical travel facilitator is in the ascendant and its funding threshold is relatively high, mainly distributed in the eastern part of China. Medical welfare focuses on the authority of the hospital as the focus of publicity while neglecting potential risks; promotion in various forms, but lack of core competence in qualification, safety and price.
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