Realistic difficulties of traditional Chinese medicine culture propagation and countermeasures
FU Wendi
Research and Propagation Center of Traditional Chinese Medicine Culture, Heilongjiang University of Chinese Medicine, Heilongjiang Province, Harbin 150040
Abstract：The inheritance and development of traditional Chinese medicine is highly valued by the government and it has been a national strategy. Nowadays, it has made brilliant achievements in confidence, overseas propagation, education, modernization of traditional Chinese medicine and traditional Chinese medicine culture entering the campus. However, there is the gap between the propagation and development of traditional Chinese medicine, request of strategy of cultural power, the requirements from people, national strategy and historical mission. Some development problems still exist in the aspects of core values, cross culture communication, communication platform construction, optimization of the legal environment, traditional Chinese medicine education innovation, publicity team construction and so on. In new era, culture ideal, traditional Chinese medicine confidence and its internal value should be insisted on and some countermeasures should be taken, including raising awareness, talent training, theoretical research, campus infiltration, cultural exchange, standardized construction, brand effect and new media publicity, to realize the innovative development of traditional Chinese medicine culture.
傅文第. 中医药文化传播的现实困境与对策选择[J]. 中国医药导报, 2018, 15(31): 119-123.
FU Wendi. Realistic difficulties of traditional Chinese medicine culture propagation and countermeasures. 中国医药导报, 2018, 15(31): 119-123.
2018, Vol. 15 
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