Convergence media construction and communication strategy of medical science and technology journals
WANG Xia1 ZHAN Hongchun2
1.Department of Editorial, China Modern Medicine Magazine, Beijing 100124, China;
2.School of Business, Yulin Normal University, Guangxi Zhuang Autonomous Region, Yulin 537000, China
Abstract：As a kind of new media form, the convergence media has realized the innovation of communication carrier, medical science and technology journals should conform to the development trend of the times and step into a new stage of integration development. In the era of convergence media, medical science and technology journals need to be reformed in the aspects of information bearing content and form, purpose and form of information dissemination. Based on the current situation of the construction and dissemination of medical and health science and technology journals, this paper proposes the construction and dissemination strategies of medical and health science and technology journals: strengthening the top-level design of journals integrating media, and developing towards digital intensive development; innovating the operation mode of medical and health science and technology journals, and realizing the value of traffic. maximize; provide precise services to meet the individual needs of customers; use multimedia means to expand digital communication channels; strengthen the construction of media-integrated talents and improve the overall quality of the publication team.
王霞1 詹洪春2. 医药卫生科技期刊融媒体建设与传播策略[J]. 中国医药导报, 2022, 19(18): 194-封三.
WANG Xia1 ZHAN Hongchun2. Convergence media construction and communication strategy of medical science and technology journals. 中国医药导报, 2022, 19(18): 194-封三.
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