Abstract：With the development of information technology, we-media for information dissemination penetrates into people′s daily life and also affects pharmaceutical education. Integrating the we-media platform to participate in pharmaceutical education activities is of great significance to the cultivation and development of pharmaceutical talents. In view of this, this paper first combs the opportunities brought to pharmaceutical education by the characteristics of we-media, such as rapidity, flexibility, diversity and interactivity, and recognizes the challenges brought by information fragmentation and mixed information at the same time. Then it expounds the feasibility and necessity of implementing pharmaceutical education and teaching reform under the environment of self media. Finally, the ways of integrating we-media into pharmaceutical education are clarified from the aspects of pharmaceutical teaching, scientific research activities and pharmaceutical services, and the measures of pharmaceutical education reform are explored from changing the role of teachers, establishing the dominant position of students and establishing a mobile internet teaching platform, so as to make use of the advantages of we-media platform, penetrate and deeply integrate with pharmaceutical education, and promote development of pharmaceutical education.
2020, Vol. 17 
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