Research on the development of traditional Chinese medicine fashion health care industry in Heilongjiang Province
GUAN Xiaoguang1 HUANG Qi2 HE Chang1 LI Ang1 LIU Bo1
1.Humanity and Management College, Heilongjiang University of Chinese Medicine, Heilongjiang Province, Harbin 150040, China;
2.Heilongjiang Federation of Social Sciences, Heilongjiang Province, Harbin 150010, China
Abstract：With the improvement of living standard and health care awareness, health care industry has become a sunrise industry with great development prospects. Traditional Chinese medicine fashion health care industry integrates traditional Chinese medicine health care industry with fashion industry, innovates industrial development mode, and creates a new industrial development format. Heilongjiang Province is rich in traditional Chinese medicine resources, rich in traditional Chinese medicine culture, rich in fashion health care projects, and unique in health care tourism. It has the basic conditions and unique advantages to develop the industry of traditional Chinese medicine fashion health care. Based on the investigation of the health care industry of traditional Chinese medicine in Heilongjiang Province, it is found that there are many problems in the health care industry, such as the small scale of health care institutions, the low level of specialization of employees, the lack of innovation ability, and the weakening of industry supervision. Heilongjiang Province should rely on the resources of traditional Chinese medicine, give full play to its comparative advantages, according to the top-level planning, unified leadership, policy linkage, technical support, outstanding advantages step by step implementation of the strategy, and continue to promote the standardized development of traditional Chinese medicine fashion health industry in Heilongjiang Province.
关晓光1 黄琦2 何畅1 李昂1 刘博1. 黑龙江省中医时尚养生产业发展的对策研究[J]. 中国医药导报, 2020, 17(6): 185-188.
GUAN Xiaoguang1 HUANG Qi2 HE Chang1 LI Ang1 LIU Bo1. Research on the development of traditional Chinese medicine fashion health care industry in Heilongjiang Province. 中国医药导报, 2020, 17(6): 185-188.
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2020, Vol. 17 
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