Abstract:The implementation of the "One Belt and One Road" strategy has laid a broad platform for the internationalization of the TCM health service industry. In January 2017, the National Development and Reform Commission, the State Administration of Traditional Chinese Medicine and the Reform Commission published the "One Belt and One Road" development plan for TCM, pointing out that by 2020, the new pattern of "One Belt and One Road" cooperation of TCM will basically been taken shape and a new pattern of all-round opening up of TCM will also be created. It can be seen that the overseas development of the TCM health service industry has ushered in a new historical opportunity. To help Chinese investors choose the appropriate investitive target nations of TCM health services and develop a revenue maximization strategy, this paper offers a preliminary discussion about the evaluational factors of TCM health service investment environment of the countries alongside "One Belt And One Road" and proposes that the evaluational factors should include the following 5 factors: the economic and market factor, the political and legal factor, the social and cultural, the infrastructure factor, the natural and geographical factor.
于海宁 侯胜田 刘娜娜 杨思秋. “一带一路”沿线国家中医药健康服务投资环境评价要素探讨[J]. 中国医药导报, 2019, 16(15): 149-152.
YU Haining HOU Shengtian LIU Na′na YANG Siqiu . Discussion about the evaluation factors of TCM health service investment environment of the countries along “One Belt and One Road”. 中国医药导报, 2019, 16(15): 149-152.