Abstract：Objective To explore the relationship among science popularization environment, literacy level, and residents′ use behavior of TCM. Methods The moderation effect of environment on people′s behavior and their literacy level was tested using method put forward by Ping in 1995, and the regional path difference was tested through structural weight of multi-group structural equation models. Results The standardized path coefficients of environmental factors to residents′ behavior and literacy were 0.274 and 0.254, respectively, and the standardized path coefficient of literacy influence on behavior was 0.175 (P < 0.05). Ping test showed that environmental factors have a regulatory effect (P < 0.05). Conclusion Environmental factors should be considered to promote residents′ health management and healthy behavior adoption of TCM.
黄梅银 郭颖 谭巍. 基于社会认知理论的中医接受行为实证研究[J]. 中国医药导报, 2019, 16(12): 160-164.
HUANG Meiyin GUO Ying TAN Wei. Empirical study on TCM acceptance behavior based on social cognition theory. 中国医药导报, 2019, 16(12): 160-164.
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2019, Vol. 16 
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